Wechat Subscription Account (for companies focused on content): Other brands like Southern China Airlines even use it to integrate their membership card, check-in services, ticket booking, and other services into their WeChat Official Account. Seedap – Wechat Subscription Account by GMAįor a luxury brand or a financial institution such as China Merchant Bank, the service account is ideal. Wechat Paid Ads (moment ads, banner ads and so on).Wechat Pay – Payments (API) supported for all verified accounts.Push notifications – everytime you post new wechat articles, your wechat official account followers receive push notifications.The brand has a 48-hour window to reply to user messages.Each blog post/Wechat articles can contain direct links to your mini program for instance. Broadcasts are received from the business as a contact in the user’s message feed directly. 4 broadcasts per month ( 1-6 articles).Access advanced WeChat public platform features.What are the main features of Wechat Service Accounts For example, Louis Vuitton integrates its Wechat Services Account with a live customer service assistant to answer customers’ queries. A brand can also leverage one-to-one communication as an extension of its CRM program.
A push notification is a simple notification indicating to users they have received a text message on the app.įurther to this, many of WeChat’s unique features such as CRM, custom menus, and We-Websites aka Mini-programs are only available to WeChat service accounts. During followers’ ongoing conversations with friends, they will receive a push notification upon when you publish your weekly post. It allows 4 posts per month, but you get a prominent position amongst other WeChat service accounts. Types of Wechat Official account WeChat Service Account (Recommended): Typically, a WeChat Service Account is best for most businesses. There are 3 types of WeChat public accounts available to businesses: WeChat service account, WeChat subscription, and WeChat work (WeChat corporate) account. While registering, you will have to pick a type of Wechat Official account. What are the different types of WeChat Official Accounts WeChat’s penetration of Chinese Netizens reaches 93% in China’s Top Tier cities. On average, 60% of WeChat users open the app more than 10 times per day. The barriers to entry into WeChat are actually an advantage for savvy businesses that seize the chance to market themselves on China’s largest and most active social network. WeChat recently hit a record level of 1.2 billion monthly active users on the platform. WeChat has hit 1.2 billion monthly active users in 2022 As a non-Chinese entity, it can be more difficult but here we will explore your options. This is one of the most frequent discussions we have with our partners.
#MULTIPLE OPERATORS ON WECHAT OFFICIAL ACCOUNT HOW TO#
Here is an overview for beginners to the WeChat platform on how to register an official WeChat account.
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